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Telemarketing Insurance

Public liability insurance tailored for telemarketing professionals, from as little as £55* per year

Not on comparison sites — save money by coming direct to us

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Excellent 4.7 out of 5

Professional Saver Specialist Insurance for Telemarketers


Our standard cover is:

  • £1 million cover for public and products liability (with an option to increase to £2 million, £5 million or £10 million)
  • £10,000 cover for any financial loss (£50K cover optional)
  • Worldwide liability cover for temporary work abroad for up to 14 days (excluding the USA and Canada)

Telemarketing insurance protects companies and professionals who contact prospects or customers directly via phone calls and SMS messages.

It safeguards telemarketing teams, lead generators, appointment setters, and survey companies against claims due to errors, negligence, misconduct, or regulatory non-compliance during outbound calling campaigns.

Get a Quote  Learn about Public Liability

Why choose Professional Saver telemarketing insurance?

Save £££ on your insurance Save on your insurance

Customers are always telling us how much they saved by switching

Trusted for over 40 years Trusted for over 40 years

We’ve been providing insurance to businesses since 1984

Financial Strength Financial Strength

Insurance provided by a Standard & Poor’s ‘AA- Stable’ rated insurer

Defaqto 5 Star rated

Our Professional Saver Insurance (Covea) has been independently rated 5 Stars by Defaqto – the highest possible rating, awarded to excellent products with a comprehensive range of features and benefits.

How our telemarketing insurance works

1 Apply online

Complete our simple quote form with basic details about your business.

2 Get a quote

Get an instant quote & choose any optional covers you may need.

3 You’re insured!

Instantly activate your Professional Saver policy and view your certificates online.

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What is Telemarketing Insurance?

Telemarketing insurance:

  • Protects against financial losses from pursuing unsuitable leads due to inadequate vetting practices
  • Provides coverage for claims arising from unintentional contacts with individuals on do-not-call lists
  • Safeguards against financial claims stemming from misrepresented data like donation allocation or cause marketing
  • Offers protection against reputational damage caused by inadvertent policy violations

Comprehensive telemarketing insurance generally includes professional indemnity and public liability cover. Policies aim to protect your telemarketing efforts from legal claims and workplace accidents, giving you complete peace of mind.

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The Need for Telemarketing Liability Insurance:

As a telemarketer, you regularly access sensitive customer data and engage directly with clients during sales calls. Despite procedures and protocols, mistakes can happen – from minor verbal stumbles to serious cases of misrepresentation. Without insurance, even a small accident could spell financial disaster for your business.

The Risks of Uninsured Telemarketing

As a telemarketer, you may face allegations of:

  • Misstating important product terms like pricing, contract length, or cancellation policies
  • Advising purchases not fit for the customer’s needs or situation
  • Selling unsuitable products to vulnerable customers like the elderly
  • Losing customer details leading to identity fraud losses

While innocent mistakes, accusations like these can lead to substantial payouts if left uninsured.

Our public liability and professional indemnity insurance covers the costs of the above allegations. With Professional Saver insurance, you can confidently make sales calls knowing you’re fully protected.

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What Does Telemarketing Insurance Cover?

Our telemarketing insurance packages can include:

Public Liability Insurance

This insurance covers injury or financial loss claims stemming from sales calls. For example, accusations of misrepresenting terms to customers or mis-selling to vulnerable groups.

Professional Indemnity Cover

This optional cover provides protection if sales advice leads clients to make purchases unfit for their needs or situation. For example, claims your guidance led to investments not matched to a customer’s risk profile.

Legal Expenses Insurance

Legal expenses insurance pays your legal costs and provides specialist legal representation if you face civil claims alleging professional negligence during sales interactions, resulting in financial loss to the client.

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Chosen by over 5000 businesses and counting*

Chosen by over 18761 businesses and counting

Online & Anywhere

We like to keep things simple. Your quote, purchase and documents are all available online, anytime.

Monthly Instalments

Cashflow is important to every business. Spread the cost by paying in easy monthly instalments.

Instant Cover

No need to wait for your documents. Our professional cover starts from the date you select.

Added Protection

Public liability, products liability, financial loss, legal expenses and accidental death cover as standard.

* Total number of live policies as of 31/10/2025

FAQs

Telemarketing Insurance FAQs

As telemarketers represent products solely via phone conversations, clear communication of often complex terms around pricing, features, and cancellation policies is vital. Even innocent mistakes like stumbling over words could lead to accusations of deliberately misstating conditions to pressure a sale.

Comprehensive insurance helps protect telemarketing businesses against resulting claims.

Yes. You can opt to extend your policies to cover external call centre partners you contract to conduct telesales on your behalf. This ensures you and any third-party providers making sales calls under your business name are protected against claims alleging mis-selling or data mishandling.

We arrange professional indemnity and public liability policies suitable for all high-interaction sales environments, including:

  • Inbound/outbound telesales centres
  • Market research call centres
  • Fundraising call centres
  • Lead generation agencies
  • Telephone appointment setters
  • Customer service call centres

Whether a dedicated outbound sales operation or a mixed sales/service environment, we offer comprehensive coverage to meet all requirements.

In the event of a claim covered by your policy, you simply need to notify us. We will notify your insurer who will investigate the allegations. They will aim to settle matters quickly and fairly to protect your interests. Your only responsibility is to immediately inform us about any claims or circumstances that could lead to a claim.

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What our customers say

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