Web Marketing Insurance

Professional Saver’s Web Marketing Insurance

Our standard cover is:

• £1 million cover for public and products liability (with an option to increase to £2 million, £5 million or £10 million)
• £10,000 cover for any financial loss (£50K cover optional)
• Worldwide liability cover for temporary work abroad for up to 14 days (excluding the USA and Canada)

As a web marketing professional, having specialist insurance helps protect your business if a client pursues a negligence claim relating to your services. Our public liability cover shields against claims if a client suffers financial loss from your consultancy advice.

Why Do Web Marketers Need Insurance?

Digital marketing relies on providing clients the very best guidance to promote brands, engage audiences and generate leads online. However, one flawed strategy could mean a damaged online reputation, lost revenue and reversal of years of marketing efforts for a client business.

Our specialist insurance ensures that if your consultancy advice inadvertently causes client loss, your livelihood stays protected.

What Is Web Marketing Insurance?

Web marketing insurance protects consultants who provide services like SEO, PPC, social media marketing, email marketing and web design. It covers liability claims stemming from errors, omissions or flaws in recommendations that cause clients financial loss like through ineffective advertising campaigns, website problems or damaged online reputation.

Typical web marketing services covered include:

• Search engine optimisation
• Pay-per-click ads management
• Social media marketing
• Content marketing
• Email marketing
• Website design/development
• Online brand management

Without adequate insurance, such claims could mean substantial payouts so coverage is vital for web marketing consultants.

What Web Marketing Services Can Be Covered?

Our web marketer policies are designed to cover all core digital services:

• SEO – covers claims if your link-building, on-page optimisation or ranking strategies fail to deliver results.
• PPC – protects if your AdWords or other paid campaigns overspend budgets without generating leads/sales.
• Social media marketing – safeguards if your social media branding strategies damage a client’s online reputation.
• Email marketing – covers if an email campaign causes subscriber loss, spam complaints or other issues.
• Web design/development – protects if your site design or build fails visitor/conversion expectations.

Essentially most claims stemming from web marketing advice that causes financial loss are covered.